The brief, in brief: 

Handy Andy's All-Purpose cleaner wanted to launch a new product which was a dual action product. It had cream and bleach in one product, called Ultra Hygiene.

 

The brief had a lot of strategic influence, especially with regards to certain visuals, that must be inn the communication. For example, the apple and the tap. These strategic specifications came from the global office. We crafted the following campaign. 

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My roll: 

Creative director / art direction / design.